Founder of facebook,
Mark Zuckerberg’s and company is suing a South Korean firm accused of unlawfully using data to sell marketing and advertising.
According to Facebook’s director of platform enforcement, Jessica Romero, she said facebook is investigating Rankwave’s data practices in relation to its advertising and marketing services.
The case which is in court has some documents filed in California on Friday of Facebook accusing Rankwave of using at least 30 different apps to “track and analyse” comments and likes on Facebook pages and
also had a consumer app which after gaining the user’s consent, would track the popularity of that user’s posts. The app would also calculate a “social influence score” of the user. Rankwave had been using data gathered by its apps for its own business purposes, which include providing consulting services to advertisers and marketing companies which has been on since 2014.
Facebook is seeking the judge to force the firm, ‘Rankwave’, to allow facebook audit the firm’s activities to ascertain if user data was obtained and potentially sold it not. So that this would notify other developers that Facebook is serious about enforcing our policies.
“Rankwave failed to co-operate with our efforts to verify their compliance with our policies, which we require of all developers using our platform.” said Jessica Romero.